Fifendekel is 40
It seems like only yesterday we were scooping up 20 plus flavours of ice cream in our little 12 seat Fifendekel on 118 avenue and 42 street.
Many of you know Fifendekel for our sandwiches, soup and pie. Some of you still remember us for our ice cream cones, milkshakes and the original three kinds of pie. We opened our doors February 1983. Ice cream is not a big seller in February in Edmonton. However, by summer people would line up down the street for a cone. Guys from the race track would drop in and buy a pie and ask for a fork and eat the entire pie right then and there. We spent over a decade of summers at Klondike Days and scooped thousands of cones every day of the fair. The green and pink emblazoned the Fifendekel raft in the yearly raft races. We have so many memories to recall and that’s what we want to do all year long. Dad will be turning 93 this year and mom is 89 and 1/2 years young and we want to be able to celebrate with them and with you. So join us as we revive some of the things we did in the past, celebrate the now and try a few new things this 40th year.
We can’t bring back all those ice cream flavours at one time; we just aren’t set up for that anymore. But, we will have three changing flavours at each location all year and, of course, vanilla because “a la mode” is truly the best way to eat a slice of pie.
We are starting off the year by taking our birthday party on the road so to speak. Wednesday, February 1 we will be at Fifendekel 9114-51 avenue. Thursday, February 2 at 12028-149 street. Friday, February 3 at 10646-170 street. Saturday, February 4 at 3434-99 street.
On the day we are celebrating that location will have free tea and coffee, $4 sandwiches and $4 pie and ice cream. Mom will be there from 11:30-1:30 signing cookbooks (bring in your copy or purchase one at Fife). Dad will be sampling his cinnamon buns and muffins. (He was known as the bun man having had a weekly bun run to some of Edmonton’s great offices. PCL even invited him back last year to do an encore). Of course there will be cake and plenty of smiles, draws for free lunch and other Fife goodies and events. We are even going retro with our pink t shirts and green aprons. Drop in at one location or do the circuit. We are looking forward to kicking off our 40th year with you.
Why a birthday party? Well the birth of Fifendekel brought with it the beginning of grandchildren. They grew up at Fife and their birthdays were celebrated at Fifendekel with cake and ice cream. It’s just the way it was and it’s time for another birthday party.
Looking forward …. we are hosting a catering open house on Wednesday, March 1. If you do the ordering for staff lunches and meetings plan to check out what we have to offer. To register please call our catering hotline 780-465-4444. (The open house will take place at our 99 street location from 5-7. Preregistration is required).